I have great news for 2012. In a lifetime of attending and receiving some of travel and tourism’s most prestigious awards, it is with great pleasure that we have chosen to sponsor the (WTTC) World Travel and Tourism Council’s 2012 Tourism for Tomorrow’s Destination Stewardship Award.
As an active member of the WTTC, being a finalist judge for these awards was arguably one of the most exciting and humbling experiences of my career as not only a travel executive, but more significantly, as an avid supporter of sustainable destination management.
Why Destination Stewardship? As destinations across the globe, particularly World Heritage sites continue to welcome a growing number of tourists, the need to manage carrying capacities and the cultural heritage authenticity is increasingly challenging. This award honors organizations whose vision for the future recognizes that sustainable practices are vital to the heritage of the world’s destinations.
The awards will be presented in Tokyo in April 2012; and some 150 companies have stepped forward! We recognize the growing need to support entities whose actions speak louder than words, whose efforts are spurring best practices and tangible effects.
It is time for the tourism industry to revaluate how we have responded to the call of destination stewardship and collaborate as the world’s largest industry to pursue a vision of commitment and change for the future.
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