Good People do Good Work in China

Beijing Magazine – February 2008

At the Preserve America Presidential Awards in the White House, President George Bush commented, "By their good work, the good people at Tauck are inspiring America to lend a hand in preservation."

Now, with the China having the world's attention for the 2008 Olympic Games, "the good people" of Tauck want to lend a hand in China too.

With over 50 awards and honors, the Tauck Family has been a global leader in upscale, escorted land, cruise, and riverboat and family journeys since 1926, offering more than 90 unique, engaging travel experiences worldwide. After Beijing and Washington signed a memorandum of understanding that will allow Chinese travel agencies to market packaged leisure tours to America, and enable American tourist destinations to market directly to the Chinese public at a meeting of the US-China Joint Commission on Commerce and Trade in December 2007, Robin Tauck is the first America-based travel leader who quickly responded. They are currently looking for partners in China and planning to open future tours to Tibet and South China within the next years.

"China was No. 1 on Lonely Planet's annual list of hot destinations for 2007, and China also placed first for the country representing the best value for the dollar in a past survey of members of the US Tour Operators Association," explained Robin Tauck. "We've seen and remain confident that China will become a destination with rapid growth, unparalleled cultural enrichment and shared protection."

Robin Tauck understands first-hand experience, "insider" access, and exploration of history and culture; as such, she founded and launched the "World of Giving" program. "Grants" are just a small part of the program: more importantly she believes in "giving time" for volunteerism events, environmental protection, cultural integrity and bonding. They further understanding and historical preservation in a wide array of locales where Tauck brings guests and has decades of travel experience.

"Our desire is to enhance the continued appreciation of the resource for the public and future generations to come," says Robin Tauck, who has traveled to China on several occasions, both personal and professional.

She is now following through on negotiations and has offered to help preserve the cultural relics of this historic country of China, for example, the Great Wall and the disappearing hutongs (courtyard homes) of Beijing. "We're not only bringing thousands of travellers here to experience these treasures," emphasized Robin, We're bringing them here to communicate with the local people here, get to know the great culture of the country, and our people are all very passionate about this great city, and this great country.

Whenever we leave, we wish to make sure we've made no harm to the environment and as good world citizens and travelers, that we offer to improve things and make a difference.