Robin Tauck & Partners

consulting services:

We offer consulting and advisory services in a variety of ways, leveraging our expertise in sustainable tourism and our global networks in both the travel industry and the heritage preservation community. 

• Consulting and local capacity-building services for sustainable tourism destination development in and around cultural heritage sites, providing support in product development, market access, and marketing training and development
• Establishing public/private partnerships by connecting Travel & Tourism companies and trade groups to appropriate NGO, governmental, or non-profit organizations that directly work to preserve cultural heritage sites
• Speaking and training on cultural heritage preservation and sustainable tourism
• Custom Consulting for government, travel or local UNESCO offices

Sustainable Tourism Destination Development

• Market Access
• Marketing Development
• Product Development

Through our global networks of travel and tourism providers, we offer assistance to heritage destinations in attracting increased visitation of international travelers.

Market research is the foundation for developing marketing plans.  When market research is lacking, we offer consulting and training services in how best to fill that void.  We begin with general destination marketing principles but with a focus on market segmentation, followed by training and development in gathering and interpreting visitation data and visitor satisfaction measurements.

Our GYMS software (“Grow Your Market Share”) is an easy-to-use reporting tool for identifying the most ideal market segments for a destination.

We also offer our expertise in developing market-driven product development plans.

Connecting the Travel & Tourism Industry with the Heritage Preservation Community

We have developed ties throughout the global travel and tourism industry throughout our quarter-century long careers as executives in travel, and have supplemented that in recent years by developing strong relationships in the heritage preservation community.

The result is that we offer rare connectivity to public, non-profit, NGO entities that work in preservation, along with private industry travel providers.

This is just a partial list of our relationships that give us the opportunity to facilitate collaboration:

Travel & Tourism	Sustainable Tourism	Heritage Preservation
WTTC - World Travel & Tourism Council PATA - Pacific Asia Travel Association USTOA - US Tour Operators Association ATTA - Adventure Travel Trade Association ETOA - European Tour Operators Assocation	STI - Sustainable Travel International Tourism Cares GSTC - Global Sustainable Tourism Council	UNESCO World Heritage Centre ICOMOS - International Council for Monuments and Sites Global Heritage Fund

Speaking & Training  Engagements

Robin Tauck and Randy Durband are available for speaking engagements, consulting services, and marketing training for destinations. 

Please contact us at office@robintauck.com for more information.