Travelling during the past couple of years has certainly been an experience. I have taken flights both domestically and internationally, through different periods of the global pandemic. It was important to me not to stop travelling, just to travel safer. How can we, as leaders in this industry,  give advice to our customers if we haven’t experienced the highs and lows and protocol hoops for ourselves?

In the latest episode of my In Conversation Series, I spoke briefly about these recent adventures in flying and my awe at how the airlines have stepped up on customer experience during such a tumultuous time.

The aviation industry has been at the forefront investing and innovating in this space longer than most. In the last two years, particularly, we in travel and tourism have seen the impact on destinations that depend on those airplanes carrying international visitors – providing jobs to locals and needed dollars to local economies.

In my conversation with Norma Dean, Director of Specialty Sales at Delta Air Lines and Jim Magrath, General Manager of Specialty Sales at Delta Air Lines and a Board Member at Tourism Cares, we explore how Delta took used these uncertain times as an opportunity to strengthen the travel experience, improve standards toward the goal of Net Zero emissions by 2030, and improve lives in the communities and places where Delta staff work in.

Much like us all, the aviation industry still has work to do. Together we can learn from the lessons we’ve been given, building forward better in partnership for a brighter tomorrow.

Enjoy.