Canada has always been an important destination for travellers across the globe – a country offering unique, breathtaking natural and cultural beauty, with a warm welcome from Canadians from coast to coast to coast that always makes travellers feel ‘at home’.

In advance of Tourism Cares’s next Meaningful Travel Summit in Victoria, Canada next month – September 28th to 30th – I am very excited to share my next episode of my ‘In Conversation’ series with one of Canada’s great tourism industry leaders, Beth Potter, President & CEO of the Tourism Industry Association of Canada (TIAC).

She is a colleague and friend I admire for, most recently, her tireless efforts in inspiring the industry to ‘build forward better’. Enjoy.


Please enjoy.

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